Real answers to the questions we get on every first call. If yours isn't here, write to tech@shinnynos.com and we'll add it.

What does Shinnynos actually do?

We build search-engine-first websites for local service businesses. That means the architecture, the schema graph, the identity layer, the lifecycle discipline, and the launch surface — engineered together as one system. It is not a content service, a link-building service, or a PPC service. It is the foundation those services usually fail without.

Why technical SEO instead of content SEO?

Because content without architecture is invisible. We have audited dozens of local SMB sites where the business spent ₹50,000 to ₹5,00,000 on content and ranks for nothing — not because the writing was bad, but because the site emits no usable entity signals, drifts on NAP, has no Q-ID anchor, and serves the same JavaScript blob to Google that it serves to a screen reader. Fix the architecture first; content compounds on top of it. Skip the architecture, and content never compounds.

Do you do Google Business Profile (GBP) optimization?

Yes — but as a downstream beneficiary of the architecture, not as a standalone service. Once your Site Config carries the canonical NAP, founder identity, sameAs graph, and knowsAbout concepts, your GBP listing becomes one citation row in the Citations database. We optimize it, verify byte-match against canonical, and monitor it for drift. We do not offer GBP-only engagements.

How is your pricing structured?

Project-based for the build (Phases A through E), with a documented price per phase and milestone-based payments. Optional retainer afterward for content velocity, drift remediation, and ongoing schema work. We publish indicative pricing on each Service page — for example, a full Technical SEO Audit is ₹25,000. Custom engagements are quoted after a discovery call. We do not run hourly billing.

What does an engagement look like end to end?

The first one to two weeks are entirely identity work — pulling your canonical NAP, your Wikidata Q-ID (or creating one), your sameAs graph, your founder profile. No code yet. The next four to six weeks are Phases A through D — building the schema graph, locking identity, populating real content. Phase E (launch surface) is the last week. Total: roughly six to nine weeks from kickoff to live, for a typical local service business.

Who is this for — and who is it not for?

This is for service-based local SMBs that intend to exist in five years, value technical correctness, and have a real business they want represented honestly to search engines. It is not for arbitrage businesses, drop-shipping operations, lead-gen funnels disguised as local businesses, or anyone whose business exists primarily on a Facebook page. We will politely decline those engagements.

How often do I get reports?

The build itself emits an Identity Audit report on every deploy — dated, JSON, in your Notion workspace. Drift reports run on a schedule (typically every six to twenty-four hours depending on citation count) and surface inside your Citations and Concepts databases. We do not produce PowerPoint reports. If you need a deck, we will write one for a specific decision — not as a monthly ritual.

What is your unfair advantage over a typical SEO agency?

We treat your website as an entity in a knowledge graph, not as a string of keywords. Every page is a typed schema.org node with a stable @id. Every relationship is a real graph edge. Every identity claim is verifiable. When a generative engine — Gemini, ChatGPT, Perplexity — crawls your site, it can answer questions about your business without hallucinating, because the answers are structurally encoded. Most agencies cannot tell you what an @id is. Ours is in your build's source code.

Where do you operate?

Headquartered in Bhilai, Chhattisgarh. We work with clients across India remotely, with a current focus on the Bhilai–Durg–Raipur corridor for in-person engagements. We do not yet take international clients — that is on the roadmap, not the current offering.

What do you explicitly not do?

We do not do content farming, PBN link building, comment-spam outreach, paid review schemes, or ranking guarantees. We do not run hourly billing. We do not install WordPress, Wix, or any drag-and-drop CMS — your site will be a static build pipeline you own forever. We do not do SEO without first establishing identity. We do not work with businesses we cannot honestly represent to a crawler.

How do you measure success?

In order of priority: (1) entity completeness — does the Knowledge Graph carry the correct facts about your business? (2) citation hygiene — is your NAP byte-match across every public directory? (3) crawl efficiency — is every URL the search engine fetches a URL we intended it to fetch? (4) ranking and traffic — does the business show up for the searches it should win? Only after the first three are green do we measure the fourth seriously.

Do I keep the website if we stop working together?

Yes. Full source code is in your Git repository from day one. Notion workspace is yours. R2 bucket is yours. Cloudflare account is yours. Domain is yours. We do not host you on Shinnynos infrastructure — you host yourself. If you stop working with us, the site continues to build and deploy from your own repository. We will hand over runbooks for every system on request, no charge, no contract clauses.

How long until I see results?

Local rankings: typically four to twelve weeks after Phase E (launch), depending on citation history and competitive density. Knowledge Graph recognition: typically two to six weeks. Indexation and structural visibility: within hours of launch. Anyone promising you "first page in 7 days" is selling you a story; we do not.

What technologies do you use?

Astro for the static build. TypeScript everywhere. Notion as the CMS layer. Cloudflare R2 for assets, Cloudflare Pages for hosting. Wikidata as the canonical identity anchor. Pagefind for client-side search. schema.org JSON-LD as the structured-data emission. All of this is industry-standard, open, and replaceable if you ever want to migrate.

Do you offer a guarantee?

We guarantee the structural correctness of what we build — passing schema validators, byte-match NAP, valid sameAs graph, working sitemap, indexable HTML, sub-second performance budgets. We do not guarantee specific rankings, traffic numbers, or revenue outcomes, because no honest practitioner can. If a competitor promises you rankings on a fee, ask them to put it in the contract. They will not.